By prospect typology
By content category
Shopping cart abandonment
- Preview driving directions & arrival time before you go
- Drive like a local with shortcuts & live traffic updates
- Report accidents, constructions and more for other drivers
What is it ?
When a Waze user is next to you shop, an advertising banner with show up automatically on thee app of the user with all the company informations.
This strategy is perfect is your shop is in a large road traffic area.
How does it work ?
Waze impose to display an amount of 60 000 banners by month minimum.
There are several call to action buttons (call-to-action) :
- Save this place
- Save for later
- Save the offer
- Call now
- Link to your site