THE ADVERTISING BANNER
What is it?
The goal of a company using banner as a communication channel is the incentive to click. We must put forward an attractive message of a discount offer for instance and a called for action.
Once again this year, the digital has seen his investments increase, it represents 38,5% of the total of the advertising expenses (source Dentsu Aegis Network, August 2018) in the global level, which allow to exceed TV for the first time (35,5%).
Banners advetising advantages
- We can target accurately which avoid wasting money like with too large audience campaigns.
- The choice of the advertising pressure on a mobile phone ID
- The banners campaigns performance is measurable
Types of banners
2 types of banners exists :
These are non animated banners (image fixe)
These are animated images : GIF