By prospect typology
By content category
Shopping cart abandonment
What is it ?
If you want to disseminate your banners according to the website content consulted in a defined area, choose the Prospect targeting by key words strategy.
How does it work ?
The targeting area have to be large enough, in terms of population, to have a large enough amount of audience to disseminate the banners.
Key words linked to the website content
We need minimum 200 keywords to retarget the consumers (between 500 and 1000 is for the best).
For example, if we have “chocolate pie” as keywords, all the websites with these words in their content will be used to retarget the consumers.
Steps to follow
You will choose the context and the keywordsto target according to your strategy.