{"id":2901,"date":"2020-02-07T14:09:10","date_gmt":"2020-02-07T13:09:10","guid":{"rendered":"https:\/\/xxl-visibility.com\/?page_id=2901"},"modified":"2020-03-24T18:29:28","modified_gmt":"2020-03-24T17:29:28","slug":"waze","status":"publish","type":"page","link":"https:\/\/xxl-visibility.com\/en\/prospects-targeting\/waze\/","title":{"rendered":"Waze"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_fullwidth_header title=&#8221;Waze&#8221; text_orientation=&#8221;center&#8221; background_overlay_color=&#8221;rgba(0,0,0,0.3)&#8221; admin_label=&#8221;Titre H1&#8243; _builder_version=&#8221;4.0.2&#8243; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; background_image=&#8221;https:\/\/xxl-visibility.com\/wp-content\/uploads\/2020\/01\/image_waze.jpg&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; 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text_orientation=&#8221;center&#8221; custom_padding=&#8221;30px|25px|34px|25px|false|false&#8221; link_option_url=&#8221;https:\/\/xxl-visibility.com\/en\/prospects-targeting\/by-keywords\/&#8221; box_shadow_style=&#8221;preset1&#8243;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.0.2&#8243;][et_pb_blurb title=&#8221;Shopping cart abandonment&#8221; image=&#8221;https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/abandon-panier-dachat.png&#8221; admin_label=&#8221;Abandon de panier d\u2019achat&#8221; _builder_version=&#8221;4.0.2&#8243; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|false&#8221; link_option_url=&#8221;https:\/\/xxl-visibility.com\/en\/prospects-targeting\/shopping-cart-abandonment\/&#8221; box_shadow_style=&#8221;preset1&#8243;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.0.2&#8243; custom_margin=&#8221;40px||||false|false&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.0.2&#8243;][et_pb_text _builder_version=&#8221;4.3.4&#8243; custom_margin=&#8221;40px||||false|false&#8221;]Waze is a mobile phone app of GPS navigation.<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2744 alignright\" src=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2020\/01\/waze_ads_pins.png\" alt=\"\" width=\"200\" height=\"288\" srcset=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2020\/01\/waze_ads_pins.png 451w, https:\/\/xxl-visibility.com\/wp-content\/uploads\/2020\/01\/waze_ads_pins-208x300.png 208w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/p>\n<ul>\n<li>Preview driving directions &#038; arrival time before you go<\/li>\n<li>Drive like a local with shortcuts &#038; live traffic updates<\/li>\n<li>Report accidents, constructions and more for other drivers<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.0.2&#8243;][et_pb_testimonial quote_icon_color=&#8221;#4b7d99&#8243; _builder_version=&#8221;4.3.4&#8243; body_text_color=&#8221;#ffffff&#8221; background_color=&#8221;#4b7d99&#8243; background_layout=&#8221;dark&#8221; custom_padding=&#8221;40px|40px|40px|40px|false|false&#8221;]Waze France just pass an important milestone as reveal Je\u0301ro\u0302me Marty, Waze France CEO to\u00a0<i>Journal de l&#8217;Automobile<\/i>. With 10.2 millions of active users, that is the connections and not the downloads, the company has a New France record.\u00a0 <em>(11 may 2018 by Yann Lethuillier)<\/em>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.0.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.2&#8243;][et_pb_divider color=&#8221;#b2b7ba&#8221; divider_weight=&#8221;1px&#8221; admin_label=&#8221;S\u00e9parateur&#8221; _builder_version=&#8221;4.0.2&#8243; custom_padding=&#8221;40px||20px||false|false&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.0.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.2&#8243;][et_pb_text _builder_version=&#8221;4.3.4&#8243;]<\/p>\n<h2>What is it ?<\/h2>\n<p>When a Waze user is next to you shop, an advertising banner with show up automatically on thee app of the user with all the company informations.<\/p>\n<p>This strategy is perfect is your shop is in a large road traffic area.[\/et_pb_text][et_pb_text admin_label=&#8221;Texte&#8221; _builder_version=&#8221;4.3.4&#8243;]<\/p>\n<h2>How does it work ?<\/h2>\n<p>Waze impose to display an amount of 60 000 banners by month minimum.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.0.2&#8243; background_color=&#8221;#ef5023&#8243;][et_pb_row _builder_version=&#8221;4.0.2&#8243; max_width=&#8221;800px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.2&#8243;][et_pb_text _builder_version=&#8221;4.3.4&#8243; hover_enabled=&#8221;0&#8243;]<\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #ffffff;\">There are several call to action buttons (call-to-action) :<\/span><\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;liste-fond-orange &#8221; _builder_version=&#8221;4.0.2&#8243; max_width=&#8221;800px&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.0.2&#8243;][et_pb_text _builder_version=&#8221;4.3.4&#8243; text_text_color=&#8221;#f4f4f4&#8243; hover_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li>Go<\/li>\n<li>Save this place<\/li>\n<li>Save for later<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.0.2&#8243;][et_pb_text _builder_version=&#8221;4.3.4&#8243; text_text_color=&#8221;#ffffff&#8221; hover_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li>Save the offer<\/li>\n<li>Call now<\/li>\n<li>Link to your site<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Waze is a mobile phone app of GPS navigation. Preview driving directions &#038; arrival time before you go Drive like a local with shortcuts &#038; live traffic updates Report accidents, constructions and more for other drivers Waze France just pass an important milestone as reveal Je\u0301ro\u0302me Marty, Waze France CEO to\u00a0Journal de l&#8217;Automobile. With 10.2 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2811,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"3.22\"][et_pb_fullwidth_header title=\"Waze\" text_orientation=\"center\" background_overlay_color=\"rgba(0,0,0,0.3)\" admin_label=\"Titre H1\" _builder_version=\"4.0.2\" background_color=\"rgba(255, 255, 255, 0)\" background_image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2020\/01\/image_waze.jpg\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" 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link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/par-satellite\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"De site web\" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/de-site-web.png\" admin_label=\"De site web\" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|30px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/de-site-web\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"Par typologie de prospect\" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/typologie-prospect.png\" admin_label=\"Par typologie de prospect\" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|30px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/par-typologie-de-prospect\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"Par cat\u00e9gorie de contenu\" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/categorie-de-contenu.png\" admin_label=\"Par cat\u00e9gorie de contenu\" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|30px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/par-categorie-de-contenu\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"Par mots clefs \" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/mot-clefs.png\" admin_label=\"Par mots clefs \" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|34px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/par-mot-clefs\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"Abandon de panier d\u2019achat\" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/abandon-panier-dachat.png\" admin_label=\"Abandon de panier d\u2019achat\" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|30px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/abandon-de-panier-dachat\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.0.2\" custom_margin=\"40px||||false|false\"][et_pb_column type=\"1_2\" _builder_version=\"4.0.2\"][et_pb_text _builder_version=\"4.0.2\" custom_margin=\"40px||||false|false\"]<\/p><p>Waze est une application mobile de navigation GPS.<img class=\"wp-image-2744 alignright\" src=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2020\/01\/waze_ads_pins.png\" alt=\"\" width=\"200\" height=\"288\" \/><\/p><ul><li>Pr\u00e9visualiser votre itin\u00e9raire et votre heure d\u2019arriv\u00e9e avant votre d\u00e9part<\/li><li>Conduisez comme un local gr\u00e2ce aux raccourcis et aux infos trafic en temps r\u00e9el<\/li><li>Signalez aux autres conducteurs les accidents, les travaux et bien plus encore<\/li><\/ul><p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.0.2\"][et_pb_testimonial quote_icon_color=\"#4b7d99\" _builder_version=\"4.0.2\" body_text_color=\"#ffffff\" background_color=\"#4b7d99\" background_layout=\"dark\" custom_padding=\"40px|40px|40px|40px|false|false\"]<\/p><p>Waze France vient d'ailleurs de franchir un nouveau cap comme le r\u00e9v\u00e8le\u00a0J\u00e9r\u00f4me Marty, le directeur g\u00e9n\u00e9ral de Waze France, \u00e0 nos confr\u00e8res du\u00a0<i>Journal de l'Automobile<\/i>. Avec 10,2 millions d'utilisateurs actifs, c'est-\u00e0-dire les connexions au serveur et non les t\u00e9l\u00e9chargements, la soci\u00e9t\u00e9 enregistre un nouveau record en France.\u00a0 <em>(11 mai 2018 par Yann Lethuillier)<\/em><\/p><p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.0.2\"][et_pb_column type=\"4_4\" _builder_version=\"4.0.2\"][et_pb_divider color=\"#b2b7ba\" divider_weight=\"1px\" admin_label=\"S\u00e9parateur\" _builder_version=\"4.0.2\" custom_padding=\"40px||20px||false|false\"][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.0.2\"][et_pb_column type=\"4_4\" _builder_version=\"4.0.2\"][et_pb_text _builder_version=\"4.0.2\"]<\/p><h2>Qu\u2019est-ce que c\u2019est\u00a0?<\/h2><p>Lorsqu\u2019un utilisateur de Waze se rapproche de votre boutique, une banni\u00e8re publicitaire s\u2019affichera automatiquement sur l\u2019application de l\u2019utilisateur avec toutes les informations sur votre soci\u00e9t\u00e9.<br \/>Cette strat\u00e9gie est parfaite si vous vous situez dans une zone avec beaucoup de trafic routier.<\/p><p>[\/et_pb_text][et_pb_text admin_label=\"Texte\" _builder_version=\"4.0.2\"]<\/p><h2>Comment \u00e7a marche\u00a0?<\/h2><p>WAZE impose d'afficher un minimum de 60 000 banni\u00e8res par mois. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.0.2\" background_color=\"#ef5023\"][et_pb_row _builder_version=\"4.0.2\" max_width=\"800px\"][et_pb_column type=\"4_4\" _builder_version=\"4.0.2\"][et_pb_text _builder_version=\"4.0.2\"]<\/p><h4 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Il existe plusieurs boutons d\u2019appel \u00e0 action (call-to-action) :<\/span><\/h4><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" module_class=\"liste-fond-orange \" _builder_version=\"4.0.2\" max_width=\"800px\"][et_pb_column type=\"1_2\" _builder_version=\"4.0.2\"][et_pb_text _builder_version=\"4.0.2\" text_text_color=\"#f4f4f4\"]<\/p><ul><li>Y aller<\/li><li>Enregistrer ce lieu<\/li><li>Enregistrer pour plus tard<\/li><\/ul><p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.0.2\"][et_pb_text _builder_version=\"4.0.2\" text_text_color=\"#ffffff\"]<\/p><ul><li>Enregistrer l\u2019offre<\/li><li>Appeler maintenant<\/li><li>Lien vers votre site<\/li><\/ul><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"class_list":["post-2901","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/pages\/2901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/comments?post=2901"}],"version-history":[{"count":7,"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/pages\/2901\/revisions"}],"predecessor-version":[{"id":3162,"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/pages\/2901\/revisions\/3162"}],"up":[{"embeddable":true,"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/pages\/2811"}],"wp:attachment":[{"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/media?parent=2901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}