{"id":2858,"date":"2020-02-07T14:06:37","date_gmt":"2020-02-07T13:06:37","guid":{"rendered":"https:\/\/xxl-visibility.com\/?page_id=2858"},"modified":"2020-03-24T18:16:14","modified_gmt":"2020-03-24T17:16:14","slug":"by-keywords","status":"publish","type":"page","link":"https:\/\/xxl-visibility.com\/en\/prospects-targeting\/by-keywords\/","title":{"rendered":"By Keywords"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″][et_pb_fullwidth_header title=”By Keywords” text_orientation=”center” background_overlay_color=”rgba(0,0,0,0.3)” admin_label=”Titre H1″ _builder_version=”4.0.2″ background_color=”rgba(255, 255, 255, 0)” background_image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2018\/01\/header.jpg” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.0.2″ background_color=”#f4f4f4″][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”2″ module_class=”prestations page-interieure” _builder_version=”4.0.2″ custom_padding=”||30px||false|false”][et_pb_column type=”1_6″ _builder_version=”4.0.2″][et_pb_blurb title=”By satellite” image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/par-satellite.png” admin_label=”Par satellite” _builder_version=”4.0.2″ header_font=”|700|||||||” background_color=”#ffffff” text_orientation=”center” custom_padding=”30px|25px|30px|25px|false|false” link_option_url=”https:\/\/xxl-visibility.com\/en\/prospects-targeting\/by-satellite\/” box_shadow_style=”preset1″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.0.2″][et_pb_blurb title=”By Website” image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/de-site-web.png” admin_label=”De site web” _builder_version=”4.0.2″ header_font=”|700|||||||” background_color=”#ffffff” text_orientation=”center” custom_padding=”30px|25px|30px|25px|false|false” link_option_url=”https:\/\/xxl-visibility.com\/en\/prospects-targeting\/by-website\/” box_shadow_style=”preset1″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.0.2″][et_pb_blurb title=”By prospect typology” image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/typologie-prospect.png” admin_label=”Par typologie de prospect” _builder_version=”4.0.2″ header_font=”|700|||||||” background_color=”#ffffff” text_orientation=”center” custom_padding=”30px|25px|30px|25px|false|false” link_option_url=”https:\/\/xxl-visibility.com\/en\/prospects-targeting\/by-prospect-typology\/” box_shadow_style=”preset1″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.0.2″][et_pb_blurb title=”By content category” image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/categorie-de-contenu.png” admin_label=”Par cat\u00e9gorie de contenu” _builder_version=”4.0.2″ header_font=”|700|||||||” background_color=”#ffffff” text_orientation=”center” custom_padding=”30px|25px|30px|25px|false|false” link_option_url=”https:\/\/xxl-visibility.com\/en\/prospects-targeting\/by-content-category\/” box_shadow_style=”preset1″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.0.2″][et_pb_blurb title=”Waze” image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/waze.png” admin_label=”Waze” _builder_version=”4.0.2″ header_font=”|700|||||||” background_color=”#ffffff” text_orientation=”center” custom_padding=”30px|25px|30px|25px|false|false” link_option_url=”https:\/\/xxl-visibility.com\/en\/prospects-targeting\/waze\/” box_shadow_style=”preset1″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.0.2″][et_pb_blurb title=”Shopping cart abandonment” image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/abandon-panier-dachat.png” admin_label=”Abandon de panier d\u2019achat” _builder_version=”4.0.2″ header_font=”|700|||||||” background_color=”#ffffff” text_orientation=”center” custom_padding=”30px|25px|30px|25px|false|false” link_option_url=”https:\/\/xxl-visibility.com\/en\/prospects-targeting\/shopping-cart-abandonment\/” box_shadow_style=”preset1″][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.0.2″][et_pb_column type=”4_4″ _builder_version=”4.0.2″][et_pb_text _builder_version=”4.3.4″ hover_enabled=”0″]<\/p>\n

What is it ?<\/h2>\n

If you want to disseminate your banners according to the website content consulted in a defined area, choose the Prospect targeting by key words strategy.<\/p>\n

How does it work ?<\/h2>\n

Targeting area<\/b><\/span>
\nThe targeting area have to be large enough, in terms of population, to have a large enough amount of audience to disseminate the banners.<\/p>\n

Key words linked to the website content<\/b><\/span>
\nWe need minimum 200 keywords to retarget the consumers (between 500 and 1000 is for the best).
\nFor example, if we have “chocolate pie” as keywords, all the websites with these words in their content will be used to retarget the consumers.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.0.2″ background_color=”#ef5023″][et_pb_row _builder_version=”4.0.2″][et_pb_column type=”4_4″ _builder_version=”4.0.2″][et_pb_text _builder_version=”4.3.4″ hover_enabled=”0″]<\/p>\n

Steps to follow<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.0.2″][et_pb_column type=”4_4″ _builder_version=”4.0.2″][et_pb_blurb image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/identifiez-cible.jpg” _builder_version=”4.3.4″ body_font_size=”18px” background_color=”#ffffff” custom_padding=”|40px|125px|40px|false|false” hover_enabled=”0″ box_shadow_style=”preset1″]<\/p>\n

You will choose the context and the keywords<\/strong>to target according to your strategy.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

What is it ? If you want to disseminate your banners according to the website content consulted in a defined area, choose the Prospect targeting by key words strategy. How does it work ? Targeting area The targeting area have to be large enough, in terms of population, to have a large enough amount of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2811,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

[et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"3.22\"][et_pb_fullwidth_header title=\"Par mots clefs\" text_orientation=\"center\" background_overlay_color=\"rgba(0,0,0,0.3)\" admin_label=\"Titre H1\" _builder_version=\"4.0.2\" background_color=\"rgba(255, 255, 255, 0)\" background_image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2018\/01\/header.jpg\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\"][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.0.2\" background_color=\"#f4f4f4\"][et_pb_row column_structure=\"1_6,1_6,1_6,1_6,1_6,1_6\" use_custom_gutter=\"on\" gutter_width=\"2\" module_class=\"prestations page-interieure\" _builder_version=\"4.0.2\" custom_padding=\"||30px||false|false\"][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"Par satellite\" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/par-satellite.png\" admin_label=\"Par satellite\" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|30px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/par-satellite\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"De site web\" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/de-site-web.png\" admin_label=\"De site web\" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|30px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/de-site-web\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"Par typologie de prospect\" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/typologie-prospect.png\" admin_label=\"Par typologie de prospect\" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|30px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/par-typologie-de-prospect\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"Par cat\u00e9gorie de contenu\" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/categorie-de-contenu.png\" admin_label=\"Par cat\u00e9gorie de contenu\" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|30px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/par-categorie-de-contenu\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"Waze\" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/waze.png\" admin_label=\"Waze\" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|30px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/waze\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"Abandon de panier d\u2019achat\" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/abandon-panier-dachat.png\" admin_label=\"Abandon de panier d\u2019achat\" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|30px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/abandon-de-panier-dachat\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.0.2\"][et_pb_column type=\"4_4\" _builder_version=\"4.0.2\"][et_pb_text _builder_version=\"4.0.2\"]<\/p>

Qu'est-ce que c'est ?<\/h2>

Si vous souhaitez diffusez vos banni\u00e8res selon le contenu de site web consult\u00e9s dans une certaine zone g\u00e9ographique, choisissez la strat\u00e9gie de ciblage prospects par mots clefs.<\/p>

Comment c\u0327a marche ?<\/h2>

Zone de ciblage<\/b><\/span>
La zone cible doit \u00eatre suffisamment grande, en termes de population, afin d\u2019avoir une audience suffisante pour diffuser vos banni\u00e8res.<\/p>

Mots-cle\u0301s lie\u0301s au contenu de la page Web<\/b><\/span>
Nous avons besoin d'au moins 200 mots cle\u0301s nous permettant de recibler les consommateurs (nous recommandons entre 500 et 1 000 mots). Par exemple, si nous avons \"tarte au chocolat\" dans les mots-cle\u0301s, toutes les pages Web ayant tarte au chocolat dans leur contenu peuvent e\u0302tre utilise\u0301es pour recibler les consommateurs.<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.0.2\" background_color=\"#ef5023\"][et_pb_row _builder_version=\"4.0.2\"][et_pb_column type=\"4_4\" _builder_version=\"4.0.2\"][et_pb_text _builder_version=\"4.0.2\"]<\/p>

E\u0301tapes a\u0300 suivre<\/span><\/h3>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.0.2\"][et_pb_column type=\"4_4\" _builder_version=\"4.0.2\"][et_pb_blurb image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/identifiez-cible.jpg\" _builder_version=\"4.0.2\" body_font_size=\"18px\" background_color=\"#ffffff\" custom_padding=\"|40px|125px|40px|false|false\" box_shadow_style=\"preset1\"]<\/p>

Vous choisissez le domaine et les mots clefs<\/strong> \u00e0 cibler selon votre strat\u00e9gie.<\/p>

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"class_list":["post-2858","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/pages\/2858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/comments?post=2858"}],"version-history":[{"count":8,"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/pages\/2858\/revisions"}],"predecessor-version":[{"id":3152,"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/pages\/2858\/revisions\/3152"}],"up":[{"embeddable":true,"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/pages\/2811"}],"wp:attachment":[{"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/media?parent=2858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}