{"id":2857,"date":"2020-02-07T14:05:41","date_gmt":"2020-02-07T13:05:41","guid":{"rendered":"https:\/\/xxl-visibility.com\/?page_id=2857"},"modified":"2020-03-24T17:38:29","modified_gmt":"2020-03-24T16:38:29","slug":"by-content-category","status":"publish","type":"page","link":"https:\/\/xxl-visibility.com\/en\/prospects-targeting\/by-content-category\/","title":{"rendered":"By content category"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″][et_pb_fullwidth_header title=”By content category” text_orientation=”center” background_overlay_color=”rgba(0,0,0,0.3)” admin_label=”Titre H1″ _builder_version=”4.0.2″ background_color=”rgba(255, 255, 255, 0)” background_image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2020\/01\/people-share-their-hobbies-that-dont-require-a-massive-amount-of-money_hero_1800x800.jpg” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.0.2″ background_color=”#f4f4f4″ custom_margin=”40px||||false|false” custom_padding=”||||false|false”][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”2″ module_class=”prestations page-interieure” _builder_version=”4.0.2″ custom_padding=”||30px||false|false”][et_pb_column type=”1_6″ _builder_version=”4.0.2″][et_pb_blurb title=”By satellite” image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/par-satellite.png” admin_label=”Par satellite” _builder_version=”4.0.2″ header_font=”|700|||||||” background_color=”#ffffff” text_orientation=”center” custom_padding=”30px|25px|30px|25px|false|false” link_option_url=”https:\/\/xxl-visibility.com\/en\/prospects-targeting\/by-satellite\/” box_shadow_style=”preset1″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.0.2″][et_pb_blurb title=”By Website” image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/de-site-web.png” admin_label=”De site web” _builder_version=”4.0.2″ header_font=”|700|||||||” background_color=”#ffffff” text_orientation=”center” custom_padding=”30px|25px|30px|25px|false|false” link_option_url=”https:\/\/xxl-visibility.com\/en\/prospects-targeting\/by-website\/” box_shadow_style=”preset1″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.0.2″][et_pb_blurb title=”By prospect typology” image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/typologie-prospect.png” admin_label=”Par typologie de prospect” _builder_version=”4.0.2″ header_font=”|700|||||||” background_color=”#ffffff” text_orientation=”center” custom_padding=”30px|25px|30px|25px|false|false” link_option_url=”https:\/\/xxl-visibility.com\/en\/prospects-targeting\/by-prospect-typology\/” box_shadow_style=”preset1″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.0.2″][et_pb_blurb title=”By Keywords” image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/mot-clefs.png” admin_label=”Par mots clefs ” _builder_version=”4.0.2″ header_font=”|700|||||||” background_color=”#ffffff” text_orientation=”center” custom_padding=”30px|25px|34px|25px|false|false” link_option_url=”https:\/\/xxl-visibility.com\/en\/prospects-targeting\/by-keywords\/” box_shadow_style=”preset1″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.0.2″][et_pb_blurb title=”Waze” image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/waze.png” admin_label=”Waze” _builder_version=”4.0.2″ header_font=”|700|||||||” background_color=”#ffffff” text_orientation=”center” custom_padding=”30px|25px|30px|25px|false|false” link_option_url=”https:\/\/xxl-visibility.com\/en\/prospects-targeting\/waze\/” box_shadow_style=”preset1″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.0.2″][et_pb_blurb title=”Shopping cart abandonment” image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/abandon-panier-dachat.png” admin_label=”Abandon de panier d\u2019achat” _builder_version=”4.0.2″ header_font=”|700|||||||” background_color=”#ffffff” text_orientation=”center” custom_padding=”30px|25px|30px|25px|false|false” link_option_url=”https:\/\/xxl-visibility.com\/en\/prospects-targeting\/shopping-cart-abandonment\/” box_shadow_style=”preset1″][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.0.2″][et_pb_column type=”4_4″ _builder_version=”4.0.2″][et_pb_text _builder_version=”4.3.4″ hover_enabled=”0″]<\/p>\n

What is it ?<\/h2>\n

If you want to disseminate your banners according to the content category of the websites and pages consulted by your prospect, in a defined area, this strategy is perfect.<\/p>\n

How does it work ?<\/h2>\n

Targeting area<\/span><\/b>
\nThe targeting area have to be large enough, in terms of population, to have a large enough amount of audience to disseminate the banners only to the right content category.
\nContent categories<\/span><\/b>
\nWe identify 22 family types of content. For more details check the next pages list. Click here<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.0.2″ background_color=”#ef5023″ custom_padding=”||||false|false”][et_pb_row _builder_version=”4.0.2″][et_pb_column type=”4_4″ _builder_version=”4.0.2″][et_pb_text admin_label=”Texte” _builder_version=”4.3.4″ hover_enabled=”0″]<\/p>\n

STEPS TO FOLLOW<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” module_class=”etapes deux-etapes” _builder_version=”4.0.2″ max_width=”800px”][et_pb_column type=”1_2″ _builder_version=”4.0.2″][et_pb_blurb image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/identifiez-cible.jpg” _builder_version=”4.3.4″ body_font_size=”18px” background_color=”#ffffff” hover_enabled=”0″ box_shadow_style=”preset1″]<\/p>\n

\"\"Define the area and the type of content to target<\/strong><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.2″][et_pb_blurb image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/clientele-recois-publicite.jpg” _builder_version=”4.3.4″ body_font_size=”18px” background_color=”#ffffff” hover_enabled=”0″ box_shadow_style=”preset1″]<\/p>\n

\"\"We create the campaign putting it live.<\/strong><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

What is it ? If you want to disseminate your banners according to the content category of the websites and pages consulted by your prospect, in a defined area, this strategy is perfect. How does it work ? Targeting area The targeting area have to be large enough, in terms of population, to have a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2811,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

[et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"3.22\"][et_pb_fullwidth_header title=\"Par cat\u00e9gorie de contenu\" text_orientation=\"center\" background_overlay_color=\"rgba(0,0,0,0.3)\" admin_label=\"Titre H1\" _builder_version=\"4.0.2\" background_color=\"rgba(255, 255, 255, 0)\" background_image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2020\/01\/people-share-their-hobbies-that-dont-require-a-massive-amount-of-money_hero_1800x800.jpg\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\"][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.0.2\" background_color=\"#f4f4f4\" custom_margin=\"40px||||false|false\" custom_padding=\"||||false|false\"][et_pb_row column_structure=\"1_6,1_6,1_6,1_6,1_6,1_6\" use_custom_gutter=\"on\" gutter_width=\"2\" module_class=\"prestations page-interieure\" _builder_version=\"4.0.2\" custom_padding=\"||30px||false|false\"][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"Par satellite\" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/par-satellite.png\" admin_label=\"Par satellite\" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|30px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/par-satellite\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"De site web\" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/de-site-web.png\" admin_label=\"De site web\" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|30px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/de-site-web\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"Par typologie de prospect\" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/typologie-prospect.png\" admin_label=\"Par typologie de prospect\" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|30px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/par-typologie-de-prospect\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"Par mots clefs \" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/mot-clefs.png\" admin_label=\"Par mots clefs \" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|34px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/par-mot-clefs\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"Waze\" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/waze.png\" admin_label=\"Waze\" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|30px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/waze\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.0.2\"][et_pb_blurb title=\"Abandon de panier d\u2019achat\" image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/abandon-panier-dachat.png\" admin_label=\"Abandon de panier d\u2019achat\" _builder_version=\"4.0.2\" header_font=\"|700|||||||\" background_color=\"#ffffff\" text_orientation=\"center\" custom_padding=\"30px|25px|30px|25px|false|false\" link_option_url=\"https:\/\/xxl-visibility.com\/ciblage-prospects\/abandon-de-panier-dachat\/\" box_shadow_style=\"preset1\"][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.0.2\"][et_pb_column type=\"4_4\" _builder_version=\"4.0.2\"][et_pb_text _builder_version=\"4.0.2\" hover_enabled=\"0\"]<\/p>

Qu'est-ce que c'est ?<\/h2>

Si vous souhaitez diffuser vos banni\u00e8res selon la cat\u00e9gorie de contenu des pages et sites web consult\u00e9s dans une certaine zone g\u00e9ographique, cette strat\u00e9gie est id\u00e9ale.<\/p>

Comment c\u0327a marche ?<\/h2>

Zone de ciblage<\/span><\/b>
La zone cible doit e\u0302tre suffisamment grande, en termes de population, pour que nous puissions avoir un public suffisant pour diffuser des bannie\u0300res uniquement sur la cate\u0301gorie de sites Web donne\u0301e.
Cate\u0301gories de contenu<\/span><\/b>
Nous re\u0301pertorions 22 types de familles de contenu. Pour plus de de\u0301tails, voir la liste dans les pages suivantes. Cliquez<\/a><\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.0.2\" background_color=\"#ef5023\" custom_padding=\"||||false|false\"][et_pb_row _builder_version=\"4.0.2\"][et_pb_column type=\"4_4\" _builder_version=\"4.0.2\"][et_pb_text admin_label=\"Texte\" _builder_version=\"4.0.2\" hover_enabled=\"0\"]<\/p>

\u00c9tapes a\u0300 suivre<\/span><\/h3>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"2\" make_equal=\"on\" module_class=\"etapes deux-etapes\" _builder_version=\"4.0.2\" max_width=\"800px\"][et_pb_column type=\"1_2\" _builder_version=\"4.0.2\"][et_pb_blurb image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/identifiez-cible.jpg\" _builder_version=\"4.0.2\" body_font_size=\"18px\" background_color=\"#ffffff\" box_shadow_style=\"preset1\"]<\/p>

\"\"D\u00e9finissez la zone et le type de contenu a\u0300 cibler<\/strong><\/p>

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.0.2\"][et_pb_blurb image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/10\/clientele-recois-publicite.jpg\" _builder_version=\"4.0.2\" body_font_size=\"18px\" background_color=\"#ffffff\" box_shadow_style=\"preset1\"]<\/p>

\"\"Nous cr\u00e9ons la campagne et la mettons en direct<\/strong><\/p>

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