{"id":2810,"date":"2020-02-07T14:02:23","date_gmt":"2020-02-07T13:02:23","guid":{"rendered":"https:\/\/xxl-visibility.com\/?page_id=2810"},"modified":"2020-03-24T11:58:01","modified_gmt":"2020-03-24T10:58:01","slug":"banners","status":"publish","type":"page","link":"https:\/\/xxl-visibility.com\/en\/banners\/","title":{"rendered":"Banners"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″][et_pb_fullwidth_header title=”Banners” text_orientation=”center” background_overlay_color=”rgba(0,0,0,0.3)” _builder_version=”4.0.2″ background_color=”rgba(255, 255, 255, 0)” background_image=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2020\/01\/slider-avec-bannieres.png” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.0.2″ background_color=”#f4f4f4″][et_pb_row _builder_version=”4.0.2″][et_pb_column type=”4_4″ _builder_version=”4.0.2″][et_pb_text admin_label=”La banni\u00e8re pub c’est quoi ” _builder_version=”4.3.4″]<\/p>\n

THE ADVERTISING BANNER<\/span><\/p>\n

What is it?<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.0.2″][et_pb_column type=”1_2″ _builder_version=”4.0.2″][et_pb_text _builder_version=”4.3.4″]An advertising banner is a large advertisement on a website that stretches across the top or down the side of the window. It usually contains a link to the advertiser’s website. The banner is the most widely used form of ad in digital marketing and is available on mobile phone, computer and touch pad.<\/span><\/p>\n

The goal of a company using banner as a communication channel is the incentive to click. We must put forward an attractive message of a discount offer for instance and a called for action.<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.2″][et_pb_testimonial quote_icon_color=”#4b7d99″ _builder_version=”4.3.4″ body_text_color=”#ffffff” background_color=”#4b7d99″ background_layout=”dark” custom_padding=”40px|40px|40px|40px|false|false”]<\/p>\n

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Once again this year, the digital has seen his investments increase, it represents 38,5% of the total of the advertising expenses<\/strong>\u00a0 (source Dentsu Aegis Network, August 2018)<\/em> in the global level, which allow to exceed TV for the first time (35,5%).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.0.2″ background_color=”#ef5023″ custom_padding=”20px||20px||false|false”][et_pb_row _builder_version=”4.0.2″ background_color=”#ef5023″ background_color_gradient_direction=”360deg”][et_pb_column type=”4_4″ _builder_version=”4.0.2″][et_pb_text admin_label=”Banners advetising advantages” _builder_version=”4.3.4″ text_text_color=”#ffffff”]<\/p>\n

Banners advetising advantages<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”liste-fond-orange” _builder_version=”4.0.2″ background_color=”#ef5023″][et_pb_column type=”1_2″ _builder_version=”4.0.2″][et_pb_text _builder_version=”4.3.4″ text_text_color=”#ffffff”]<\/p>\n

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  • We can target accurately which avoid wasting money like with too large audience campaigns.<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.2″][et_pb_text _builder_version=”4.3.4″ text_text_color=”#ffffff”]<\/p>\n

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    • The choice of the advertising pressure on a mobile phone ID<\/li>\n
    • The banners campaigns performance is measurable<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.0.2″ background_color=”#f4f4f4″ custom_padding=”||0px||false|false”][et_pb_row _builder_version=”4.0.2″ background_color=”rgba(0,0,0,0)”][et_pb_column type=”4_4″ _builder_version=”4.0.2″][et_pb_text admin_label=”Les diff\u00e9rents types de banni\u00e8res” _builder_version=”4.3.4″]<\/p>\n

      DIFFERENTS <\/span><\/p>\n

      Types of banners<\/h2>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.3.4″]<\/p>\n

      2 types of banners exists :<\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.0.2″][et_pb_column type=”1_4″ _builder_version=”4.0.2″][et_pb_divider show_divider=”off” _builder_version=”4.0.2″ height=”180px”][\/et_pb_divider][et_pb_text admin_label=”Bannieres fixes” _builder_version=”4.3.4″]<\/p>\n

      Static banners<\/span><\/h2>\n

      These are non animated banners (image fixe)[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.0.2″][et_pb_image src=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/12\/ordinateur-avec-bannieres.png” align=”center” admin_label=”Exemples bannieres fixes” _builder_version=”4.0.2″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.0.2″ background_color=”#f4f4f4″ custom_padding=”0px||||false|false”][et_pb_row _builder_version=”4.0.2″][et_pb_column type=”4_4″ _builder_version=”4.0.2″][et_pb_divider color=”#b2b7ba” divider_weight=”1px” admin_label=”S\u00e9parateur” _builder_version=”4.0.2″ custom_padding=”40px||20px||false|false”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.0.2″ custom_padding=”0px||||false|false”][et_pb_column type=”3_4″ _builder_version=”4.0.2″][et_pb_image src=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/12\/Banniere-PSA728x90px.gif” align=”center” _builder_version=”4.0.2″ background_color=”#f4f4f4″][\/et_pb_image][et_pb_image src=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/12\/assur-ma-banniere728x-90px.gif” align=”center” _builder_version=”4.0.2″ background_color=”#f4f4f4″][\/et_pb_image][et_pb_image src=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/12\/Banniere-728x-90px-1.gif” align=”center” _builder_version=”4.0.2″ background_color=”#f4f4f4″][\/et_pb_image][et_pb_image src=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/12\/Banniere-728-x-90px-.gif” align=”center” _builder_version=”4.0.2″ background_color=”#f4f4f4″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.0.2″][et_pb_divider show_divider=”off” _builder_version=”4.0.2″ height=”180px”][\/et_pb_divider][et_pb_text admin_label=”Bannieres gif” _builder_version=”4.3.4″]<\/p>\n

      Animated banners<\/strong><\/span><\/h2>\n

      These are animated images : GIF<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.0.2″][et_pb_row _builder_version=”4.0.2″][et_pb_column type=”4_4″ _builder_version=”4.0.2″][et_pb_text admin_label=”Nos formats de banni\u00e8re” _builder_version=”4.3.4″ hover_enabled=”0″]<\/p>\n

      Formats <\/span><\/p>\n

      Banners<\/h2>\n

      [\/et_pb_text][et_pb_image src=”https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/12\/banners-format.jpg” _builder_version=”4.0.2″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      THE ADVERTISING BANNER What is it?An advertising banner is a large advertisement on a website that stretches across the top or down the side of the window. It usually contains a link to the advertiser’s website. The banner is the most widely used form of ad in digital marketing and is available on mobile phone, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

      [et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"3.22\"][et_pb_fullwidth_header title=\"Banni\u00e8re\" text_orientation=\"center\" background_overlay_color=\"rgba(0,0,0,0.3)\" _builder_version=\"4.0.2\" background_color=\"rgba(255, 255, 255, 0)\" background_image=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2020\/01\/slider-avec-bannieres.png\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\"][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.0.2\" background_color=\"#f4f4f4\"][et_pb_row _builder_version=\"4.0.2\"][et_pb_column type=\"4_4\" _builder_version=\"4.0.2\"][et_pb_text admin_label=\"La banni\u00e8re pub c'est quoi \" _builder_version=\"4.0.2\"]<\/p>

      La banni\u00e8re pub<\/span><\/p>

      C'est quoi ?<\/h2>

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.0.2\"][et_pb_column type=\"1_2\" _builder_version=\"4.0.2\"][et_pb_text _builder_version=\"4.0.2\"]<\/p>

      Une banni\u00e8re pub est un bandeau publicitaire en ligne cliquable permettant de renvoyer l\u2019internaute sur un site web. La banni\u00e8re est la forme de publicit\u00e9 la plus r\u00e9pandu en marketing digital et est disponible sur mobile, tablette et ordinateur.<\/span><\/p>

      Le but lors de l\u2019utilisation de banni\u00e8re est l\u2019incitation au clic. Il faut donc mettre en avant un message attractif ou une offre int\u00e9ressante, et un appel \u00e0 action.<\/span><\/p>

      [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.0.2\"][et_pb_testimonial quote_icon_color=\"#4b7d99\" _builder_version=\"4.0.2\" body_text_color=\"#ffffff\" background_color=\"#4b7d99\" background_layout=\"dark\" custom_padding=\"40px|40px|40px|40px|false|false\"]<\/p>

      Cette ann\u00e9e encore, le digital a vu ses investissements grimper, il repr\u00e9sente 38,5% du total des d\u00e9penses publicitaires<\/strong> (source Dentsu Aegis Network, ao\u00fbt 2018<\/em>) au niveau mondial, ce qui lui permet de d\u00e9passer pour la 1\u00e8re fois la TV (35,5%).<\/p>

      [\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.0.2\" background_color=\"#ef5023\" custom_padding=\"20px||20px||false|false\"][et_pb_row _builder_version=\"4.0.2\" background_color=\"#ef5023\" background_color_gradient_direction=\"360deg\"][et_pb_column type=\"4_4\" _builder_version=\"4.0.2\"][et_pb_text admin_label=\"L'avantage de la publicit\u00e9 web par banni\u00e8re\" _builder_version=\"4.0.2\" text_text_color=\"#ffffff\" hover_enabled=\"0\"]<\/p>

      L'avantage de la publicit\u00e9 web par banni\u00e8re<\/span><\/h3>

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" module_class=\"liste-fond-orange\" _builder_version=\"4.0.2\" background_color=\"#ef5023\"][et_pb_column type=\"1_2\" _builder_version=\"4.0.2\"][et_pb_text _builder_version=\"4.0.2\" text_text_color=\"#ffffff\"]<\/p>

      • Nous pouvons cibler le public pr\u00e9cis\u00e9ment ce qui \u00e9vite le gaspillage comme lors des campagnes \u00e0 audience trop large.<\/li><\/ul>

        [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.0.2\"][et_pb_text _builder_version=\"4.0.2\" text_text_color=\"#ffffff\"]<\/p>

        • Choix de la pression publicitaire sur un ID unique<\/li>
        • La performance des campagnes par banni\u00e8res est mesurable<\/li><\/ul>

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.0.2\" background_color=\"#f4f4f4\" custom_padding=\"||0px||false|false\"][et_pb_row _builder_version=\"4.0.2\" background_color=\"rgba(0,0,0,0)\"][et_pb_column type=\"4_4\" _builder_version=\"4.0.2\"][et_pb_text admin_label=\"Les diff\u00e9rents types de banni\u00e8res\" _builder_version=\"4.0.2\"]<\/p>

          Les diff\u00e9rents <\/span><\/p>

          Types de banni\u00e8res<\/h2>

          [\/et_pb_text][et_pb_text _builder_version=\"4.0.2\"]<\/p>

          Il existe 2 types de banni\u00e8res :<\/strong><\/p>

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" _builder_version=\"4.0.2\"][et_pb_column type=\"1_4\" _builder_version=\"4.0.2\"][et_pb_divider show_divider=\"off\" _builder_version=\"4.0.2\" height=\"180px\"][\/et_pb_divider][et_pb_text admin_label=\"Bannieres fixes\" _builder_version=\"4.0.2\"]<\/p>

          Les banni\u00e8res statiques<\/span><\/h2>

          Ce sont des banni\u00e8res non anim\u00e9es (image fixe)[\/et_pb_text][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.0.2\"][et_pb_image src=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/12\/ordinateur-avec-bannieres.png\" align=\"center\" admin_label=\"Exemples bannieres fixes\" _builder_version=\"4.0.2\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.0.2\" background_color=\"#f4f4f4\" custom_padding=\"0px||||false|false\"][et_pb_row _builder_version=\"4.0.2\"][et_pb_column type=\"4_4\" _builder_version=\"4.0.2\"][et_pb_divider color=\"#b2b7ba\" divider_weight=\"1px\" admin_label=\"S\u00e9parateur\" _builder_version=\"4.0.2\" custom_padding=\"40px||20px||false|false\"][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"3_4,1_4\" _builder_version=\"4.0.2\" custom_padding=\"0px||||false|false\"][et_pb_column type=\"3_4\" _builder_version=\"4.0.2\"][et_pb_image src=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/12\/Banniere-PSA728x90px.gif\" align=\"center\" _builder_version=\"4.0.2\" background_color=\"#f4f4f4\"][\/et_pb_image][et_pb_image src=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/12\/assur-ma-banniere728x-90px.gif\" align=\"center\" _builder_version=\"4.0.2\" background_color=\"#f4f4f4\"][\/et_pb_image][et_pb_image src=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/12\/Banniere-728x-90px-1.gif\" align=\"center\" _builder_version=\"4.0.2\" background_color=\"#f4f4f4\"][\/et_pb_image][et_pb_image src=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/12\/Banniere-728-x-90px-.gif\" align=\"center\" _builder_version=\"4.0.2\" background_color=\"#f4f4f4\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.0.2\"][et_pb_divider show_divider=\"off\" _builder_version=\"4.0.2\" height=\"180px\"][\/et_pb_divider][et_pb_text admin_label=\"Bannieres gif\" _builder_version=\"4.0.2\"]<\/p>

          Les banni\u00e8res anim\u00e9es<\/strong><\/span><\/h2>

          il s'agit d'images anim\u00e9es en Gif<\/p>

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.0.2\"][et_pb_row _builder_version=\"4.0.2\"][et_pb_column type=\"4_4\" _builder_version=\"4.0.2\"][et_pb_text admin_label=\"Nos formats de banni\u00e8re\" _builder_version=\"4.0.2\"]<\/p>

          Nos formats <\/span><\/p>

          De banni\u00e8res<\/h2>

          [\/et_pb_text][et_pb_image src=\"https:\/\/xxl-visibility.com\/wp-content\/uploads\/2019\/12\/banners-format.jpg\" _builder_version=\"4.0.2\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"class_list":["post-2810","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/pages\/2810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/comments?post=2810"}],"version-history":[{"count":16,"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/pages\/2810\/revisions"}],"predecessor-version":[{"id":3122,"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/pages\/2810\/revisions\/3122"}],"wp:attachment":[{"href":"https:\/\/xxl-visibility.com\/en\/wp-json\/wp\/v2\/media?parent=2810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}